The heart of the identity is rooted in the innovative use of generative graphics, specifically utilizing Processing to create a distinctive font. This font, reminiscent of the intricate patterns and movements of ants, forms the basis of the exhibition’s branding. Each letter pulsates with life, echoing the collective energy of a bustling ant colony.

The animated font not only captures the essence of ants but also adds a dynamic and appealing element to the exhibition’s promotional materials. From posters to digital advertising banners, the animated typography serves as a visual metaphor for the constant motion and collaboration within ant society.